NewJeans just keep on getting better and better!
Image via Lotte Wellfood Co.
September 1, 2023 – Ahead of Pepero Day, Lotte Wellfood Co. formerly Lotte Confectionery just named NewJeans as their first and only Global Ambassador for their popular snack brand, Pepero!
They unveiled the first glimpse of the upcoming NewJeans x Pepero campaign that will be launched across 17 regions including the Philippines, Kazhakstan, Hong Kong, and Taiwan come November 11th, commonly celebrated as Pepero Day.
Pepero x NewJeans Collaboration Boxart that circulated online ahead of the announcement.
The slogan of this Global Campaign is ‘Say Hello with PEPERO’ and the aim of this campaign is to convey a welcoming message of empathy by giving Pepero to share your heart rather than words in your life.
In addition to this, various video content will be published through Lotte Wellfood’s YouTube Channel to promote this campaign.
Image via Lotte Wellfood Co.
An official from Lotte Wellfood said,
We plan to actively carry out trendy marketing activities to promote Pepero and Pepero Day around the world with NewJeans, which is popular with the global MZ generation.
The last food-related collaboration NewJeans had was with Coca-Cola and Coke Studio which produced their collaboration song and music video, Zero, and the last ambassadorship that they got was with Hyundai Department Store Duty Free when they got selected as the models.
